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Download: Social Media Link Generator

Originally I used this to generate sharing links for an email campaign. It’s an Excel sheet that with a few inputs allows you to generate sharing links for Facebook, Twitter and LinkedIn. Hope that you...

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Amazon Machine Learning will provide marketers with greater ability to...

Amazon Machine Learning will provide marketers with greater ability to personalise across channels, predict results and ultimately drive a greater ROI. Let me explain why. Machine Learning works out...

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How to select the right channels for your business or marketing campaign

When selecting the channels you want to use in a business or marketing campaign, you need to make a decision based on the channel’s functionality, availability, ease of use, and connection to your...

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Download: 2015 Marketing Technology Landscape

With the help of some my good colleagues at CACI, we’ve released the 2015 Marketing Technology Landscape paper that you can download. As subscribers to the blog will know, I’m something of a geek for...

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Omnichannel for the Start-Up – Gung-Ho Case Study

The majority of the writing on omnichannel tends to focus on large multinational retailers or consumer products companies. In this post I’m going to investigate what omnichannel means for a smaller...

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5 frustrating marketing challenges

I find it incredible that despite how far we’ve come with technology and marketing there are still recurring headaches for marketing executives. The challenge is what can be done to relieve these...

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Facebook Instant Articles – Everything Marketers Need to Know

Facebook has been a giant in the world of content distribution for a few years now. Every hour 3 million links are shared on Facebook and because of this marketers and content creators are finding it...

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Book Review: Hacking Marketing

Scott Brinker’s Hacking Marketing is a must read for those involved in marketing. Marketing in 2016 isn’t easy. Marketers need to be as much an expert in creative branding as they do in predictive...

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Getting excited about GDPR

GDPR is far from perfect. The current guidelines are vague and at worst confusing. However I think that this new regulation (and the heavy fines that accompany it) offer a great platform for investment...

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The case for outsourcing your marketing technology challenge

You may have been led to believe that investment in marketing technology will solve all your problems. Self-learning, AI based, flexible data-models, machine learning, blockchain compatible, Big Data...

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